BiteBlitz- Fueling College Athletes
Concept and development of BiteBlitz, a meal kit service designed specifically for college student-athletes. Focused on delivering high-performance nutrition with convenience, affordability, and athletic performance in mind.
College athletes juggle demanding schedules, leaving little time to plan or cook nutritious meals. BiteBlitz provides a solution by offering ready-to-go, nutrient-packed meal kits tailored for their unique dietary needs.
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Solution: BiteBlitz offers customized meal kits packed with essential nutrients to fuel peak athletic performance.
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Solution: We save athletes time by providing pre-portioned, ready-to-cook meals delivered straight to their campus.
About The Project
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Led the team in creating BiteBlitz's value proposition and go-to-market strategy, ensuring it aligned with the unique needs of college athletes.
Led the aesthetic and visual direction of BiteBlitz's marketing.
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Tailored Nutrition: Balanced macronutrients and micronutrients.
Convenience: Pre-portioned meals, saving time.
Affordability: Nutritious meals at a student-friendly price.
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After testing our meal kits with 20 athletes, BiteBlitz proved successful in:
90% rated the nutrition as excellent or very good.
80% preferred meal kits paired with instructional videos.
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By partnering with universities, BiteBlitz taps into a niche market of college athletes, offering a scalable solution that can grow across campuses nationwide.